Over 80 people attended CIMA’s discussion on the monitoring and evaluation of media assistance projects. In recent years, the process of monitoring and evaluation of assistance projects, or M&E, has received increased attention from both donors, who want to know if their money has been well spent, and implementers, who want to know their programs have met expectations. Adapting M&E practices to media projects is an ongoing process, and no two organizations in the media development sector share the same methods. In Good, But How Good? Monitoring and Evaluation of Media Assistance Projects, Andy Mosher discusses the importance of M&E in media development projects and shows that despite different approaches among practitioners, similar tools and techniques exist.
Why is monitoring and evaluation important? What common techniques do M&E practitioners use and how do they specifically relate to the media development sector? How will an emphasis on better M&E be driven and enhanced by advances in technology? Andy Mosher addressed these questions and more in his presentation. Luis Botello, David Black, and Rebekah Usatin provided their reactions to Good, But How Good? and discussed some of the challenges they have faced as evaluators in the field.
Author, Good, But How Good?
Click Here to View Mosher’s PowerPoint Presentation
With Comments by
U.S. Agency for International Development
International Center for Journalists
National Endowment for Democracy
Center for International Media Assistance
About the Author
Andy Mosher is an international media consultant, writer and editor and has worked closely with CIMA. He spent 28 years in the newspaper business, most recently with The Washington Post, where between 1990 and 2008 he was a deputy foreign editor, foreign copy chief, and national business editor. In 2000, Mosher trained journalists in Zambia as a Knight International Journalism Fellow.
About the Panelists
David Black is the strategic planning and research advisor at USAID’s Office of Democracy and Governance (DCHA/DG). He has served with USAID since 1994, including four years as the senior democracy advisor for Ukraine, Belarus and Moldova and a year as the democracy office director for the USAID/Kosovo mission. He currently is a member of USAID’s Strategic Planning and Research Division, where he is the regional coordinator for Europe and Eurasia and manages a set of research initiatives to improve evaluation of democracy assistance programs. He speaks Russian and has lived and studied in the Europe and Eurasia region.
Luis Botello is the senior program director for digital media at the International Center for Journalists, and is ICFJ’s resident expert in monitoring and evaluation. He focuses on journalism in Latin American countries, journalism ethics, best practices of journalism, freedom of expression and freedom of the press, and civic journalism. Botello launched ICFJ’s International Journalism Network (IJNet). Before ICFJ, he served as morning newscast producer, host and television reporter for Televisora Nacional in Panama, where he covered assignments in Colombia, the United States and Europe. Botello is a member of the board of directors of the Knight Center for Journalism in the Americas at the University of Texas at Austin and the Latin American Journalism Center (CELAP) in Panama City, Panama. He was a Fulbright Scholar at Louisiana State University’s Manship School of Mass Communication.
Rebekah Usatin is program officer for monitoring and evaluation at the National Endowment for Democracy where she designs and manages all phases of NED’s external, independent evaluations. Before joining NED in 2006, she worked in Montenegro as the evaluation officer for a USAID-funded democracy and governance program.