In CIMA’s recent report, A Regional Approach to Media Development in West Africa, co-published with the Media Foundation for West Africa (MFWA), authors Dr. Gilbert Tietaah and Sulemana Braimah note that West Africa is at a “critical juncture” in terms of media freedom, pluralism, and democratic governance. As previously closed states like Gambia open up after years of dictatorial rule, and as leading regional democracies such as Ghana, Nigeria, and Senegal continue to maintain relatively open media environments, the region’s media systems are nonetheless being disrupted and hollowed out by untenable business models, political capture, and a quickly evolving digital space.
Like elsewhere in the world, the challenges facing media systems in West African countries do not stop at borders—and neither should efforts to confront them.
Advocacy, capacity development, and other efforts meant to safeguard media’s public service function frequently operate at the scale of a local community or single outlet, or in the most ambitious cases, at the country level. This report puts forward the idea that a more concerted regional platform would yield multiplier benefits beyond what individual initiatives could enable.
With this in mind, CIMA and MFWA embarked on a consultative process with dozens of stakeholders from 17 West African countries and the ECOWAS Commission, conducted in Accra, Ghana, Abidjan, Cote D’Ivoire, and Abuja, Nigeria. The consultations were intended to collect input on the most critical challenges facing independent media across the region, but more importantly, to identify unique opportunities at the regional level that could help reinforce and unite local efforts to improve the conditions for independent media.
Following from the consultations, the report explores how these deliberations have pointed to four concrete actions that could be taken to foster a regional approach to media development in West Africa:
- Formulate a network of media freedom and governance groups and enter into a memorandum of understanding with ECOWAS
- Initiate a process and strategy for supplemental protocols and a subsequent legislative review to align national legislation
- Commission comprehensive regional research to provide contextually relevant recommendations on media sustainability interventions
- Integrate capacity-building efforts into broader governance agendas, including elections and peace-building
As explained by Tietaah and Braimah in the report, more concerted regional coalition-building and collaboration would not replace or usurp local efforts, but would yield multiplier benefits beyond what individual initiatives could enable. Challenges facing independent media are growing with each passing year and increasingly global. Confronting this reality will require new, more collaborative, and cross-border efforts to solve them.